Search engine optimization (SEO) is a process that aims to improve the site’s positions in organic search engines results. The SEO process consists of changes made both inside and outside the website, including technological and general aspects, to improve placements and increase site traffic.

Google offers results that are as relevant as possible to the information requested including search terms, phrases, and queries of diverse types.

Google crawler performs repeated scans of all content pages on the web and ranks them in each scan. There are variable and dynamic factors that influence the crawler.

Google and other search engines are trying to improve the relevancy of the search results all the time so that users will get to the information requested quickly.

The SEO process consists of changes made both inside and outside the website, including technological and general aspects, to improve placements and increase site traffic, resulting mainly from keywords and phrases promoted in organic search results.