• What are the most cost-effective channels for your organization
• Should you invest in organic search (SEO) for the long-term?
• Should you prepare the budget for a campaign (PPC)?
• How to maximize the channel’s effectiveness?
• How to set goals?
• How to measure the results?
• Should you choose two experts for managing each channel or one expert for all?

There is no clear-cut answer. Choosing between marketing alternatives isn’t easy.

You should consider some factors such as the areas of business, targeted audience, business goals, and objectives. In most cases, the marketing plan includes a combination of channels to optimize and maximize the results.